Tips from Purple Cow by Seth Godin.
Been stuck this book since! Here are a few quick stuff I gathered.
There are so many P’s you need to pay attention to in order to make a difference and let people pay attention, especially in this music business, so imagine my delight when I read this amazing book and saw things that made my head explode.
Be Remarkable. Create products that the right people seek.
The way to break through is to target a niche instead of a huge market