Tips from Purple Cow by Seth Godin

Tips from Purple Cow by Seth Godin. 

Been stuck this book since! Here are a few quick stuff I gathered.
There are so many P’s you need to pay attention to in order to make a difference and let people pay attention, especially in this music business, so imagine my delight when I read this amazing book and saw things that made my head explode. 

First, the important P’s:

• Product
• Pricing
• Positioning
• Promotion
• Packaging
• Publicity
• Pass Along
• Permission
• and the ultimate — the PURPLE COW.

Be Remarkable. Create products that the right people seek.

• Be worth talking about
• Worth noticing
• Exceptional 
• Interesting
• New

Other Notes

The way to break through is to target a niche instead of a huge market

• How persistent is your idea?
• Can people talk about your art? Can people talk about you?
• Investing in yourself to be a PURPLE COW is smarter than investing in a superbowl ad.
• Differentiate your customers. Find the group that’s most likely to sneeze: ie tell people about you and ignore the rest. 
• Outrageous is not always remarkable. Your goal is to be remarkable, not outrageous. 
• Being safe is risky. Live life on the edge!

 
Buy Purple Cow by Seth Godin here
And find out if my music is remarkable here! 🙂
Recommended Reading: I Believe in Love Review
 
Cheers,
ZS